Direct-to-consumer sites, e-commerce, home delivery, online grocery shopping and cashless restaurants are on the rise as more and more F&B businesses join the race to innovate for the sake of consumer convenience.
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What you say is as important as how you say it. Tone of voice is the personality that brands project to their audiences in words across all touch points, here are 5 ways to harness its power.
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The luxury watch industry has begun to embrace new technologies that help them connect with millennials, but technology isn’t the be-all and end-all. Luxury watchmakers should foster this maturing generation’s sense of curiosity and help them understand the value of heritage and craftsmanship, in order to build a meaningful relationship beyond the sake of technology.
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Luxury is traditionally perceived to be synonymous with slowness and exclusive access, while convenience has become synonymous with mass market appeal and quick transactions. But the two are no longer mutually exclusive, in an age where luxury has come to mean all things to all people.
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Lifestyle: we’ve heard that word a million times, and it’s an idea swept up by businesses spanning all market sectors who position themselves as “lifestyle brands”. What is a lifestyle brand? Does lifestyle branding work for all businesses?
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