Posts tagged E-tail
Increasing sell-through on your Independent Luxury E-commerce Website

Differentiation has become crucial for sell-through in luxury independent e-tail as consumers are faced with more choice, seasons shrink, and sales begin earlier than ever. We outline three aspects that help independent e-tailers, especially those seeking to relaunch or refresh, stand out and improve sell-through online in an increasingly competitive e-tail landscape.

Establishing an efficient e-commerce workflow managed and run by a dedicated team forms the basis. From e-commerce photography to styling and the setup of your photo studio, e-commerce starts with the quality of your website and the product imagery. Working from an established foundation is key.

We move onto tackling the shrinking seasons and early sales, outlining why getting product online earlier and more strategically is essential in creating exclusivity and convenience. Finally we discuss the importance of independent luxury retailers to protect brand value, for longevity and differentiation in a competitive digital space.

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