Posts tagged Millenial
Experiential Travel Isn’t Just for Millennials

Although they were the first envoys of the experience economy, adventure is the next thing on the horizon increasingly driven by Gen X. Millennials have garnered a reputation for sparking the experience economy—typified as an experience first group of digital natives that would rather spend on a transformational travel experience than a material product. But dig deeper and we might find that this stereotype is a glorified persona…

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Horology for Millennials — Why Luxury watchmakers should nurture a generation of Digital Natives

The luxury watch industry has begun to embrace new technologies that help them connect with millennials, but technology isn’t the be-all and end-all. Luxury watchmakers should foster this maturing generation’s sense of curiosity and help them understand the value of heritage and craftsmanship, in order to build a meaningful relationship beyond the sake of technology.

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