Brands and marketeers have tapped into a cultural shift that surrounds the empowerment and burgeoning agency of women, embracing the myriad ways in which contemporary women live and work. Power dressing is a prime case study of the shift from the agency of women being largely influenced by the public sphere, to how in the modern day it seems to come increasingly from within…

The next generation of luxury shopper is typecast as a cohort of tech savvy millennials whose changing behaviours are reshaping the luxury retail experience—into one that spans across online and offline seamlessly, and uses technology to improve the in-store experience. But there’s more than meets the eye…

Digital-first brands go physical to provide experiences, others still pursuing personalisation and authenticity. CGI models are on the rise, so are audience’s appetite for control over image and representation.

How is the fashion industry addressing sustainability? Conscious consumerism, circular economy and collaboration.