Posts tagged luxury sector
Bespoke Tailors on their Modern Mission: translating a Bespoke Service into a Brand

Since the advent of ready-to-wear clothing it seemed that the craft of bespoke suiting wouldn’t make it to the 21st century. But that couldn’t be further from reality—an increasing interest in handcrafted goods, quality and individuality amongst a new generation of men has given bespoke a come-back.

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Horology for Millennials — Why Luxury watchmakers should nurture a generation of Digital Natives

The luxury watch industry has begun to embrace new technologies that help them connect with millennials, but technology isn’t the be-all and end-all. Luxury watchmakers should foster this maturing generation’s sense of curiosity and help them understand the value of heritage and craftsmanship, in order to build a meaningful relationship beyond the sake of technology.

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