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Craft, technology and personalisation are shaping the bespoke footwear sector.

Since the advent of ready-to-wear clothing it seemed that the craft of bespoke suiting wouldn’t make it to the 21st century. But that couldn’t be further from reality—an increasing interest in handcrafted goods, quality and individuality amongst a new generation of men has given bespoke a come-back.

The luxury watch industry has begun to embrace new technologies that help them connect with millennials, but technology isn’t the be-all and end-all. Luxury watchmakers should foster this maturing generation’s sense of curiosity and help them understand the value of heritage and craftsmanship, in order to build a meaningful relationship beyond the sake of technology.

Luxury is traditionally perceived to be synonymous with slowness and exclusive access, while convenience has become synonymous with mass market appeal and quick transactions. But the two are no longer mutually exclusive, in an age where luxury has come to mean all things to all people.

Luxury fashion retailers should devise loyalty programmes that truly speak to their affluential audience and differentiate from those of non-luxury brands’.

Fashion retailers need to bridge the gap between their on and offline channels to compete in a “phygital” world—in which consumers of all generations want to be treated as individuals.

Northern Italy’s heritage and culture have made it a Mecca for Artisanal designers who challenge the stayed image of “Made in Italy” fashion—we pick apart the cultural facets that make the area influential to a counter-culture of fashion designers.